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Since 1990, I've worked very closely with those dedicated and loyaly determined
to be the next generation of broadcasters.  The Kellar Radio Farm at Appalachian University is the brain child of Dan Valli who with the vision of the late Art Kellar
put forth the effort to turn nine days into a first step of a brand new beginning...

Arroe Speaks at Appalachian University

"I've always been attracted to Frank Lloyd Wright's methodism based on
changing a future we can't see by having enough guts to make a difference to
shape tomorrow by...teaching."

Well respected radio consultant Dan Vallie, who is responsible for bringing
Collins to the Carolina's in 1985 and putting his radio show Ten at Ten on
the air in other cities, extended a warm welcome for the writer/producer
to attend an annual event created for future broadcasters.

"I've always been associated with teaching radio reality," Collins admits.  "It's
a crazy sport that requires nothing more than a hard heart and someone to
hold it while your next vivid view of the world is given the chance to perform."

Collins put focus on what he calls the art of listening.  The current Creative
Services Director of Clear Channel Charlotte and Image Director of numerous
stations during a thirty year broadcast career highlighted the value of showmanship in commercial production.  

"One day a year we set all things aside to watch Super Bowl commercials," Arroe explains, "Yet it's one of the top reasons why listeners tune out or zoom
past them compliments of the DVR or Tivo.  I'd say the creative people of
broadcasting have lost their personal respect for quality."

Collins isn't new to the idea of being so open with his production skills.  He's
been a featured instructor at the Carolina School of Broadcasting since 1990.  

 

Wait! Gas money or movie money?
We see each other all the time at the movie theater. One of my passions in life is watching, studying and being part of the promotional aspects of Hollywood.  I am hired and paid by movie companies to see and promote movies... I'll always be in the sixth row with one hand in the popcorn and the other connected to a writing instrument

Thank you so much for dropping in!

Hi guys! 

Time has a funny way of connecting paths and I can’t thank you enough for typing WLYT.com.  Did you know we have movie reviews on demand?  Look at all those paparazzi shots of the stars!  Videos?  This is better than my 80’s MTV!

Gulp…um, they told me to pen out a bio. 

That would mean taking the attention off you.  Is that going to be ok?  You’ve done all the hard work.  It took a lot of steam to reach this point on the web.  I mean you could be at super big box store dot com buying something in the way of redecorating your home!

Oh boy…you still haven’t double clicked out. 

My name is Arroe.  All my life I’ve been called, “Here!”  That’s what people say when they want you to do something, “Here.”  I’d love to meet the first child baring such a name, or "Dude." 

That dates me doesn’t it?  “Dude” pretty much says I grew up wild-child-101 late 70’s straight into the electronic 80’s.  But you know what’s great?  I just read an article that says CD’s are going away.  We can honestly tell future generations that we’ve outlasted the circular shiny thingy that couldn’t fly like an album or 45. 

I grew up craving radio.  Yep…total addiction.  Eric Clapton picked up a guitar and I set aside a professional bowling career at fourteen to share a few thoughts on a two speaker stage thanks to a Mr. Microphone.  I still have that toy.  Can’t let it go.  That and my blue elephant once featured on the Brady Bunch.   

What I don’t want to do is bore you with a silly radio career.  You know how rumors get started; someone will think I’m putting out a resume rather than just some simple conversation via the World Wide Web style.  It’ll probably be easier to Google my name and poof!  Its like, “I did what?”

You’ll find art at soulbehavior.com.  My books are on Amazon.com.  I’m a 2nd Dan or as most Jackie Chan fans know it a 2nd degree Black Belt in Tae Kwon Do.  The journey isn't mine to claim, we are taught to become leaders, therefore I shall.  I spend countless hours being trained, not in fighting, that's only 1/100th of what martial arts is about.  Learning to breathe is a major task of gaining control of the energy required to accomplish. 

  The candle ceremony...each is lit by a symbolic beginning handed to my Sabumnim Master Todd Harris through his Sabumnim Master Beyoung Lee and those before him.  No candles are given life until we share tea, another Korean tradition strictly enforced by the several chapters before us.  All I ever wanted from martial arts was to be my Karate Sensei's first black belt.  He was the man who broke me, we ran in the snow, performed in twenty degree weather without winter clothes and pushups...he made me do so many pushups.  (I learned very quickly that radio doesn't carry weight inside a dojang...becoming humble is a life changing experience."  Thanks to him, and through Master Harris I became his first ever 2nd degree black belt.
Pictures that can't change a past

In my 22 years in Charlotte being with the Mayor on
Election night during all seven victories have been my
greatest moments.  We are undefeated on friendship

        
1985 arrival to Charlotte                           Native American studies

       
Hokey press shot          Movie company stunt Nacho Libre 

  

                               Always using my hands and feet to talk....

  
                            Mj and Harold my two Maltese rescues

                 
Sami my Chinese Crested rescue              2nd Degree Black belt
                                                     
      
Miss Mia my painting buddy                               I love MC Echer's work
 
  







Fear
Wednesday 07-23-2008 2:21pm ET

Being fearful is an act of being human.  There are 2,000 different documented cases of fear:  fear of bugs, birds and bonding, fear of heights, hair and hot things, fear of books, boats and bicycles, some have a fear of driving, fear of expressing and the worlds most famous fear…fear of failure.

It’s the one subject that’s talked and written about more than any other and the reality of it is….who can help you decrease the pressure? 

There’s a common link between all fears…the fear of change.  What will your life be like if you elect to move ahead?  It’s only natural to want to be better in one, two or five years but reaching that destination is going to put you into several states of no longer being who you were five minutes ago.

Most change because of sickness and or addiction.  But what about the person who isn’t ill and wants to lose weight, stop working late or flat out wants to be nice?  Change is a constant that requires a daily if not hourly massage. 

Can you imagine being part of the airline world who continues to lose billions of dollars?  Look at the changes they’re being forced to make!  Not too far on their coat   tails is the banking industry and all businesses connected.  We are in a state of change in America and those who elect to accept a normal procedure of life will end up being champions on the opposite end. 

Because of gas prices we’re being forced to change a few habits.  I recently read an article based on how this will affect our behaviors in the way of reintroducing bicycles to our lifestyle.  We’re walking more and since we can’t zoom down the road on a moments notice to grab a burger with biggie fries…in a strange weird wacky way our weight is going through a change. 

Realistically though…that change falls under the category of sickness or addiction.

In the radio world, I live change everyday.  It’s never the same day twice.  That thought was branded into my pattern by Andrew Ashwood in 1991 when he said, “If you expect to stand around then expect to fall.  In my world…there will be change because I will enforce it to better suit the constant change that goes around us everyday.  If you want to get off the ride…you aren’t hurting my feelings but rather injuring your chances of growing.” 

My Sabumnim in Tae Kwon Do preaches the same message, “I’m not going to stand here and allow my standards of change to be affected by methods of laziness.  You must always be ready for change.” 

Over 2,000 different types of fear and change is the name of the tune Casey Kasum has officially declared Billboard Magazines number one song of the week. 

I sat with Dan Valli yesterday, a well respected leader within the deeply dug trenches of a vivid radio view.  We spoke not as consultant expressing to radio jock but rather two visionaries who happened to cross the path at the same time…a comparing of notes, a sharing of experiences, a rhythm firmly attached to not our lives but those associated with the idea of becoming tomorrow's broadcasting leaders.  

Twenty years ago I feared this man because I knew his knowledge would change my ways of sharing thought on the radio. That’s what consultants do!  In an interview conducted after my four hour speech at Appalachian University, I was very calmly asked at what point in my life did I realize something different was happening and all that was taking place would change?  I knew of that moment before the interviewer could finish the question…when someone took the time to recognize the person who accepted the change and grew beyond their expectations.  To this day I still own the letter Dan wrote to my boss in 1985 that dealt with a wild kid from Montana with tons of out of control energy but very worth shaping. 

That’s the change we need to make in America.  Rather than invite fear through the methods of how our lives are going to change…welcome change by means of complimenting the behaviors of those who will lift not only themselves but all others involved in making your company unstoppable.  You never know where your seeds will one day bloom unforgettable roses.

arroecollins@clearchannel.com

Solution...
Monday 07-21-2008 10:32am ET

How often have you heard someone at work admit, "I'm in a predicament."  Some have problems while others have predicaments.  Is there a difference?  Yes! 

If I stub my toe, I have a problem.  Turn back three or four pages and look closer at the reasons why I stubbed my toe, was it because I was walking carelessly?  Did my toe meet the counter because I was running to get to my desk?  How often does this occur? 

If the habits you hold create problems...in essence, you have a predicament.  If my elbow knocks over a large  glass of water and it’s the first time in months or years, that's a problem. 

Becoming aware of the predicament is the only way to bypass it.  Like an addiction, predicaments are the end result of something you've done for a long time. 

Rubbing my left hand through my hair makes it oily by the end of the day.  Not a problem, a predicament.  To solve this problem, I am aware of how it flattens my hair.  To correct the situation, I must either tie my left arm behind my back or physically watch what I am doing before I lift my hand toward my hair.  The guilty party?  Stress!  When the pressure is on, I throw my fingers on hair duty. 

The new solution would be to figure out what creates the stress. 

Your mind, body and soul are individual creatures of habit.  How many people have you met that seem to live by the rules of fate?  They toss their work ethics into a giant pit and whatever happens...happens...never taking note of what such an attitude does to a co-worker.

Text messaging and emails have given birth to a non-communicating generation.  Who needs to use physical words when typed out thought is easy and comes with no pressure?  Hit the note in the one reading, now you have a problem or was it a predicament.  It happened to me last week...as a way of communicating that I received an email, the receiver totally read me wrong, creating an instant need to recover...which led to a misinterpreted phone call.

My way of communicating didn't match theirs.  The end result was something that should've taken place in chapter one, "Make the call!"  I don't mind being told when I've made a slight error.  He had mentioned that I shouldn't have replied...whoa...gulp!  Been there, done that...end result was not a problem or predicament but words that haven't been invented yet. 

How many office squabbles are heated up by self caring words that become knives in the back to those picking up the opposite end?  One of my mentors Bill Conway sharply warned his air talent to always be aware of everything you write.  What we say has a big big impact if it's taken wrong.  

The tree outside my recording studio falls through the window...that's a problem.  Ignoring the woodpeckers who've been nawing on it for weeks is a predicament.  

The wobble in your car tires could cause a problem.   If it’s been there for weeks, your constant need to ignore it has led to a predicament.  

All this stems from a book called Who are you?  In the process of locating the elements that make up the scratches in your shell...truthfulness to self must be played out...locating a problem might in fact be a predicament, which can always been fixed with a twist, push or flat out overhaul.  Your check the engine light has been on for how many miles?

arroecollins@clearchannel.com

Being a Super Hero is a job that requires an education...
Friday 07-18-2008 11:32am ET

Shock!  Surprise!  Wow!  Biff!  Boom!  Pow!  It’s “another” Super Hero creating cha-ching at movie theaters this weekend:  Batman the Dark Knight.  Wait!  Make no judgment call!  These modern day comic book action heroes carry with them…love, compassion, desire and a willingness to achieve a level of success. 

I almost feel like I’m standing next to the members of Queen, Boston, The Cars and Daryl Hall and John Oats who all said, “We cannot become rock anthems unless we have an education first.” 

More dreams come to life today than any other time in history.  You don’t have to learn how to play the guitar to send shivers through the awaiting world…just master Guitar Hero or any other video game and put the video on You Tube.

Iron Man’s inner soul was birthed by a brilliantly talented college educated student who took a passion of war and turned it into a positive.  The Incredible Hulk’s main driving force didn’t nab his knowledge from a box of Cracker Jacks and Batman’s Bruce Wayne furthered his education with tremendous hands-on experience in Batman Begins.

If cartoons aren’t your thang…look deeper into the mindset of Benny and Bejorn of the 70’s group Abba who’s Mama Mia unveils a new place to dance and sing.  Each of them, just like Gene Simmons and Donald Trump are masters at marketing.  The soon to be released The Rocker with Raine Wilson from The Office puts focus on a drummer who happens to work with Aerospace…not Arroe Collins but space.  I’d say you don’t need an education to sit within my radio world but the reality is…you do. 

Don’t you dare think only the deeply entrenched educated are the success stories of this great nation.  We all know what its like to spend what feels like billions on an idea only to learn when we get out…the door is no longer open.  If life was truly about choosing a great career…we’d all be millionaires. 

Stop looking for a job and start being in the right place at the right time. 

Anyone who has gained access to a comfortable level of success will tell you the right position fell into their lap.  They were at the right place at the right time.  Which to my lazy brother pretty much says, “Great…I’ll watch television until it gets here.”  Yeah right.

The new lead vocalist of the group Boston worked at a Home Depot in Charlotte. 

Be it a Super Hero or King of the Convenience Store chain…AC/DC said it best, “It’s a long way to the top if you wanna Rock n Roll.”  Look at the men who are the Incredible Hulk, Batman and Iron Man…they’re middle aged.  Even Will Smith’s Hancock is several hundred years old. 

Do your homework and turn what you do best into something that changes another human’s life in a very positive way.  If it were meant to be easy, the world population would exceed twenty ka-zillion trillion baboom zillion with two point one kids and a fish named Clarence.


arroecollins@clearchannel.com